COMBINING CORE MBA DISCIPLINES WITH INNOVATIVE SUBJECT AREAS
The General MBA combines core MBA disciplines with innovative subject areas supported by the latest research in strategic management and leadership to develop business competence and strengthen confidence and credibility, providing you with the practical and theoretical capabilities to master the complexities of a competitive and changing business environment.
The course adopts a practice-led curriculum and aims to develop an advanced knowledge of organisations and their effective management in the dynamic competitive global context, and the ability to creatively apply this knowledge and understanding to complex issues to systematically and innovatively enhance strategic business and management practice.
Successful business planning needs objectives to be set and strategies to be created, implemented and measured. The MBA (General) covers the core areas of strategic management and uses the general management setting to integrate ideas across the core disciplines covered in other MBA core courses. Developing and Executing Strategy begins by examining the evolution of management and academic thinking around strategy and strategic management over the past 50 years, reviews the diversity of contemporary strategy theory and practice and examines the role of strategy in the management of different types of organisations.
The University of Bedfordshire MBA (General) is designed to provide you with everything you need for success in the business world: agile analytical thinking, global awareness and strong communication skills. With industry leading faculty, the program is both informed and immersed in the dynamic commercial landscape.