BA (HONS) BUSINESS ADMINISTRATION (MARKETING) - Oxford College of Business Sri Lanka


Effectively capture your audience’s attention, communicate your product value, and successfully convert and retain customers with our Marketing major. Learn how to optimise your channels to achieve your organisation’s objectives and graduate ready to tackle the future of work.

As technological advancements and customer-centric demand drive increased personalisation and transparency from businesses, brands are looking to their marketers to step up and radically transform how they engage with their customers.
To meet these evolving needs, marketers today need capabilities in customer orientation, segmentation, brand positioning, and the ability to effectively join the dots by leveraging technology and insights obtained through data.
No matter where you’re at in your learning or career journey, our BA (Hons) Business Administration (Marketing) will equip you with in-demand digital and industry-relevant skills to tackle the future of work.

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12 Months


4 modules

Top Ranked

  • 90.1%

    Completed their degree qualification in 12 months

  • 3y

    Average years of working Experience

  • 72%

    Career Progression


Our BA (Hons) Business Administration (Marketing) is focused on sustainable, high growth disciplines to future-proof your career. With an emphasis on research, analysis, and problem solving, you’ll delve into ideation, solution generation, and testing. Partnering with some of the industry’s most iconic brands, gain confidence in your industry-relevant and best practice skills and graduate with a highly recognised degree with employers.

Step away from a traditional business degree and gain hybrid skills that extend into other areas outside of business, such as IT or health, and open the doors to diverse career opportunities with a breadth of knowledge


Unit name


New Advancement in Business


Strategic Management for Business


Topical Marketing Communications Practice


Global Marketing Strategy


Total Credits



  • A one-year business course covering advanced topics in business and management
  • This course is for students who have a foundation degree or HND equivalent
  • Development of your management and business planning knowledge and skills
  • Programme can be completed within 10 months
  • The opportunity to interact with students online and face to face from various industries.
  • Discussions through online forums will engage students and allow them the opportunity to network
  • Ability to research real organisations and also through case studies, students will be able to understand the real issues organisations face


Learn more with core business studies and specialist marketing subjects. You’ll examine markets and customers, build strategies, and explore buyer behaviour, brand development, product innovation and digital marketing. Equipped with a degree that is relevant to count-less industries, you’ll graduate prepared to take on roles in fields like digital marketing, brand management, campaign strategy, and customer analytics.


The BA (Hons) Business Administration  awarded by University of Bedfordshire offered at Oxford College of Business is the only internal Top up degree exclusively awarded directly from University of Bedfordshire. Once you register on the program you will be a student of University of Bedfordshire where you will receive your student ID, tutor access, access to the University’s learning portal (BREO) and library access. The total number of credits awarded on the BA (Hons) Business Administration degree is 120 credits, where all 120 credits are awarded directly from University of Bedfordshire.


University of Bedfordshire is proud to be an internationally recognised and award winning institution with a heritage of quality education going back more than 100 years. University of Bedfordshire appear in the Times Higher Education World University rankings, ranked as one of the top 250 universities in the world under 50 years old in the Young University rankings, and celebrated a Silver Award in the first ever Teaching Excellence Framework (TEF). In 2020/21 University of Bedfordshire is extremely proud to come eighth in the UK in the People and Planet University Green League and also to celebrate an Eco Campus Platinum award.


Oxford College of Business (OCB) Sri Lanka is an approved franchised partnership of the University of Bedfordshire. The University of Bedfordshire holds responsibility for setting and maintaining academic standards and regulations, also for managing the quality of student learning opportunities. This includes the design, maintenance, enhancement of courses and units, assessments setting and marking, annual monitoring and periodic review and the production and hosting of all learning materials, setting of entry requirements, including English language.

Students at Oxford College of Business sit the same assessments go through the same marking and moderation processes as the students in UK campus. The expectations of the UK QAA Quality Code is used to guide these operations with our partnerships as the University makes certain that students will receive an appropriately high quality educational experience and that the standard of awards to be conferred in the University’s name will be upheld.


Oxford College of Business welcomes applications from students with disabilities. We support students with disabilities and encourage any considering studying at Oxford College of Business to contact our disability representative or email:


This is a level 6 top-up programme designed for students coming directly in to the final year of a degree programme. Students will be expected to have completed some business-related course at Level 5 or 6.

To apply you need to have completed OTHM,ABE, CIM, CIMA, Edexcel HND or a recognized HND to gain direct entry in to the final year of BA (Hons) Business Management degree..

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