Management decision making is a complex subject involving many variable factors. The primary objective of this module is to provide a conceptual and analytical framework for looking at organisations operating in capital, financial and operational markets. You’ll explore the financial element contained in decisions and the techniques that may be used to assist informed management decisions. You start by considering the availability of financial information that may be relevant to decision making and whether this fits with the information you need to make the decision. This is further developed to the type of decision and differing requirements, leading to a more bespoke deliverable information set that meets the context of the decision. You’ll gain an appreciation of core themes prevalent throughout financial management. The module also explores the financial techniques developed by financial and management accountants and how they may be used and applied. Finally, consideration is given to the relevance and weighting of the financial element in the decision making process and how qualitative issues may be incorporated in the overall decision. Strategic financial management issues covered include financial statement analysis, budget and performance management, raising finance (both short and long term), efficient allocation and utilisation of financial resources (including investment decisions), and mergers and acquisitions as well as foreign currency and interest rate risk management.

Different organisations and sectors are covered to develop your knowledge and skills in finance and business analysis through practical tasks involving developing financial strategies, conducting a financial analysis, managing foreign currency risks and by using professional database such as FAME and Osiris, etc.

Successful completion of this module by students registered on the Masters in Business Administration, Masters in Business Administration (with placement), MBA Entrepreneurship or MBA Entrepreneurship (with placement) provides exemption from the Chartered Management Institute’s unit 706 Finance for Strategic Leaders.

Within this module you’ll explore the firlds of management and strategy, noting how strategic analysis and formulation contribute to an organisations performance. You’ll explore practically relevant ideas and frameworks that facilitate strategy design and implementation, dealing with the craft of strategy, identifying and choosing superior competitive position, how to analyse strategic situations and how to create the organisational context to make the chosen strategy work. Practical and problem-oriented, this module places emphasis on the application of concepts and exploration of frameworks to assist you in analuysing and gaining insight into competitive situations and strategic dilemmas.

Successful completion of this module by students registered on the Masters in Business Administration, Masters in Business Administration (with placement), MBA Entrepreneurship, or MBA Entrepreneurship (with placement) provides exemption from the Chartered Management Institute’s unit 704 Developing Organisational Strategy.

Digital marketing is a constantly evolving and increasingly important discipline within contemporary marketing practice and this module has been designed to build essential skills in the identification, integration, and monitoring of effective digital tactics to deliver enhanced marketing activities.

It is about appreciating the importance of the ever-evolving, dynamic digital landscape, and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance.

In this module, you will have the opportunity to use analytical skills and associated tools to analyse the effectiveness of realworld/live digital marketing campaigns against goals and objectives. The taught content in this module will take you through the process of assessing campaign effectiveness against a range of criteria, preparing you to present the results to an audience, and reflecting on the findings to continue the cycle of learning and development.

You will learn how to select metrics for evaluating campaigns and how to monitor key performance indicators (KPIs). Performance metrics support data informed decisions and enhance understanding of customer behaviours, as well as understanding how to improve campaigns and the effectiveness of individual channels. This knowledge and understanding combined with practical analysis skills will improve your effectiveness as a digital marketer.

Human Resource (HR) professionals and managers operate within increasingly complex and changing organisational and contextual circumstances in the public, private or third sectors. This is exacerbated by the variety of organisational types and size that contribute to national wealth creation in terms of the services and goods they provide and produce. This module provides you with understanding of market and business contexts in the operational, tactical, and strategic HR function, along with issues of the modern organisation. You’ll examine the cultural, political, and social contexts that organisations operate within, both from an internal and external perspective. Further, you’ll discover how economic forces affect and influence organisational practices, and their impact upon the HR function and its practices. You’ll explore globalisation and how the changing demographics and social environments impact on organisational strategy and the HR function. Plus why ethical and democratic practices are needed to meet the changes of complex business and economic practices or the management of human resources in more dignified ways. Finally, you’ll see how HR can contribute to and influence the strategic direction of organisational practice in the pursuit of welfare profit, as well as monetary profit.

In this module, you’ll undertake a project focused on understanding and supporting entrepreneurial action in practice. This could be an applied/engaged research project, an enterprise consultancy project which addresses an opportunity or challenge faced by an entrepreneurial organisation or researching and developing a new business proposition or idea. This project needs to provide the opportunity to understand, and manage how to move from opportunity to idea to action and could relate to your study or employability interests and/or current interests within the entrepreneurial management field. You’ll work on key concepts/frameworks and issues within entrepreneurial management to stimulate thinking around trends and drivers creating opportunities for entrepreneurial anagement, as well as researching entrepreneurial opportunities and entrepreneurial action.

In undertaking the project, you’ll develop the case for why your chosen opportunity or idea is worthy of consideration as a project, particularly in terms of its value to the appropriate community of practice, develop a project plan, acquire the appropriate resources and internal and external support to develop and deliver the project, manage the project in terms of moving from idea to action and reflect on the development of the project against key themes related to being enterprising, the role of the individual in moving an idea from concept to action; and the influence of the entrepreneurial task environment. Successful completion of this module by students registered on the Masters in Business Administration, Masters in Business Administration (with placement), MBA Entrepreneurship or MBA Entrepreneurship (with placement) provides exemption from the Chartered Management Institute’s units 712 Strategic Management Project and 713 Applied Research for Strategic Leaders.