MBA Sustainable Tourism Management – Oxford College of Business Sri Lanka

LEAD THE FUTURE OF DIGITAL TRAVEL, EXPERIENCE INNOVATION & RESPONSIBLE TOURISM GLOBALLY

The tourism industry is transforming faster than ever before - driven by digital innovation, changing traveller expectations, sustainability priorities, and a global shift toward regenerative tourism models. The MBA in Digital and Sustainable Tourism Management, awarded by Anglia Ruskin University (ARU), prepares you to become a strategic leader in this evolving global landscape.Whether your ambition is to lead global tourism brands, accelerate digital experience transformation, manage sustainable destination strategies, or launch innovative tourism ventures, this MBA equips you with the strategic, technological, and sustainability-driven leadership capabilities required to thrive.

Through an advanced blend of digital strategy, customer experience innovation, sustainability intelligence, and global tourism leadership, this program empowers you to create tourism experiences that are not only globally competitive - but ethically designed, environmentally responsible, and future-ready.

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Duration

12 MONTHS

Modules

5 UNITS + PG MAJOR PROJECT

Mode of Assessment

ASSIGNMENT BASED

Mode of Deliver

ONLINE / FACE TO FACE

Class Time

SATURDAY 2.30 PM TO 6.30 PM

RANKINGS AND RECOGNITION

501-600th World Rankings (2025)

341 Ranking in Europe (2025)

Gold TEF (2023)

University of the Year (2023)

MASTER DIGITAL STRATEGY, INNOVATION & SUSTAINABLE TOURISM IMPACT

The MBA in Digital and Sustainable Tourism Management explores the forces reshaping the sector – from AI-driven travel personalisation and experience design, to carbon-neutral tourism, community impact, and regenerative travel models.

You will develop expertise in digital tourism strategy, sustainable business models, destination innovation, future travel technologies, ESG leadership, and cross-cultural tourism management – supported by real-world case studies and live industry projects.

This MBA is ideal for current and aspiring tourism leaders, hospitality innovators, digital strategists, and entrepreneurs looking to make a meaningful impact in one of the world’s most dynamic industries.

COURSE STRUCTURE

Management decision making is a complex subject involving many variable factors. The primary objective of this module is to provide a conceptual and analytical framework for looking at organisations operating in capital, financial and operational markets. You’ll explore the financial element contained in decisions and the techniques that may be used to assist informed management decisions. You start by considering the availability of financial information that may be relevant to decision making and whether this fits with the information you need to make the decision. This is further developed to the type of decision and differing requirements, leading to a more bespoke deliverable information set that meets the context of the decision. You’ll gain an appreciation of core themes prevalent throughout financial management. The module also explores the financial techniques developed by financial and management accountants and how they may be used and applied. Finally, consideration is given to the relevance and weighting of the financial element in the decision making process and how qualitative issues may be incorporated in the overall decision. Strategic financial management issues covered include financial statement analysis, budget and performance management, raising finance (both short and long term), efficient allocation and utilisation of financial resources (including investment decisions), and mergers and acquisitions as well as foreign currency and interest rate risk management.

Different organisations and sectors are covered to develop your knowledge and skills in finance and business analysis through practical tasks involving developing financial strategies, conducting a financial analysis, managing foreign currency risks and by using professional database such as FAME and Osiris, etc.

You’ll investigate and critically evaluate historical and contemporary approaches to leadership theory, focusing especially on leadership at junior to middle management level. Classical theories of leadership will be examined including traits theory, behavioural theories and contingency theories. Some contemporary theories will include issues such as emotional intelligence, psychodynamics and leader-led relations. There will be a strong emphasis on applying the theory to your own personal leadership with a view to enhancing leadership performance in preparation for middle management roles within the organisation. Management of change will be another key emphasis, including organisational politics & power, change theories and the implementation of the change process. Issues for consideration will include the organisational context of change, resistance to change and practical management of the change process.

Human Resource (HR) professionals and managers operate within increasingly complex and changing organisational and contextual circumstances in the public, private or third sectors. This is exacerbated by the variety of organisational types and size that contribute to national wealth creation in terms of the services and goods they provide and produce. This module provides you with understanding of market and business contexts in the operational, tactical, and strategic HR function, along with issues of the modern organisation. You’ll examine the cultural, political, and social contexts that organisations operate within, both from an internal and external perspective. Further, you’ll discover how economic forces affect and influence organisational practices, and their impact upon the HR function and its practices. You’ll explore globalisation and how the changing demographics and social environments impact on organisational strategy and the HR function. Plus why ethical and democratic practices are needed to meet the changes of complex business and economic practices or the management of human resources in more dignified ways. Finally, you’ll see how HR can contribute to and influence the strategic direction of organisational practice in the pursuit of welfare profit, as well as monetary profit.

You’ll work through the main theories and principles of marketing for the marketing manager or business leader, understanding how those theories and principles can be applied in practice to a range of business contexts; from business-to-consumer, business-to-business, charities, arts, to tourism and service-based industries. You’ll focus particularly on global business challenges; competition and defining value; a digitally based economy; and societal marketing (corporate social responsibility, sustainability, morals and ethics) whilst also understanding the legal framework that impacts upon marketers and marketing practice such as consumer and data protection laws. This module will challenge you to examine marketing problems that have faced brands and organisations to critically analyse their approach and suggest new alternatives. You’ll gain a firm grasp of the scope of marketing in general business management and leadership roles as well as a clear understanding of the specialist areas of study and work as you plan your lifelong career in this very broad industry.

This major project module allows students to engage in a substantial piece of individual primary and/or secondary research focussed on a topic relevant to their business degree award and specialist subject area under the supervision and guidance of a member of academic staff. This module requires students to develop their chosen topic into a specific project under the guidance of their supervisor. Supervisors will discuss with students contemporary research problems and issues based on their research and practice, and students will be required to conduct literature reviews, evaluate and critically appraise a range of information, investigate and adopt suitable theoretical frameworks, research methodologies and methods, and process and analyse data to produce a coherent and justified solution to the problem(s) identified. Throughout the module your supervisor will support you in terms of content and skills development so that you can work semi-autonomously on your individual research project. This is achieved through regular supervisory meetings throughout the year, which will allow for individual discussion of the tasks that will have to be completed in order to develop the project smoothly. Students will receive formative and constructive feedback from their supervisors in order progress their research to a conclusion. Attendance at meetings and engagement with the proposed tasks are essential to successful completion of the project.

COMPLETE ONE SUBJECT AT A TIME

Traditional MBA models involve several individual subjects being offered generally over a 12-week period. For a busy executive, this makes their learning susceptible to external factors such as unexpected work and personal issues that could occur during this time. The Anglia Ruskin ARU MBA is offered as one subject at a time. This means that students need to focus on just one subject at a time, in addition to their usual personal and professional obligations. The full MBA is achieved upon completion of five modules and a major project (a total of 180 credits).

CREDITS AWARDED DIRECTLY FROM ANGLIA RUSKIN UNIVERSITY

The MBA awarded by Anglia Ruskin University offered at Oxford College of Business is an MBA awarded directly from Anglia Ruskin University. Once you register on the program you will be a student of Anglia Ruskin University where you will receive your student ID, tutor access, access to the University’s learning portal and library access. The total number of credits awarded on the MBA is 180 credits, where all 180 credits are awarded directly from Anglia Ruskin University.

This MBA empowers you to lead at the intersection of digital transformation, experience innovation, and sustainable tourism development – three of the most influential forces shaping the future of global travel.

You will explore key emerging trends such as:

  • AI-powered travel personalisation & data-driven experience design
  • Sustainable & regenerative tourism models
  • Digital marketing, smart destinations & travel technologies (AR/VR, IoT)
  •  Wellness, luxury, and experiential tourism innovation

The program emphasises ethical leadership, preparing you to align business performance with sustainability, community benefit, and global responsibility.

You will graduate ready to lead, influence, and innovate across the global tourism economy.

Upon completing this MBA, you will be able to:

  • Develop future-focused digital tourism strategies on a global scale
  • Master experience innovation, personalisation, and customer journey excellence
  • Lead sustainable and regenerative tourism development initiatives
  • Apply advanced digital tools, analytics, and emerging travel technologies
  • Influence through responsible leadership and stakeholder impact
  • Drive innovation, transformation, and growth in evolving tourism landscapes

Oxford College of Business (OCB) Sri Lanka is an approved franchised partnership of Anglia Ruskin University. Anglia Ruskin University holds responsibility for setting and maintaining academic standards and regulations, also for managing the quality of student learning opportunities. This includes the design, maintenance, enhancement of courses and units, assessments setting and marking, annual monitoring and periodic review and the production and hosting of all learning materials, setting of entry requirements, including English language.

Students at Oxford College of Business sit the same assessments go and through the same marking and moderation processes as the students based in the UK campuses. The expectations of the UK QAA Quality Code is used to guide these operations with our partnerships as the University makes certain that students will receive an appropriately high quality educational experience and that the standard of awards to be conferred in the University’s name will be upheld.

Oxford College of Business welcomes applications from students with disabilities. We support students with disabilities and encourage any considering studying at Oxford College of Business to contact our disability representative or email: support@ocbsrilanka.edu.lk 

Anglia Ruskin University (ARU) has a long and storied history dating back to 1858, when it was originally established as the Cambridge School of Art by John Ruskin. Over the years, it has evolved into a modern and forward-thinking institution, officially becoming Anglia Ruskin University in 1992. Today, ARU stands as a leader in the UK’s higher education sector, with a strong commitment to innovation, research, and student success.

ARU is particularly renowned for its business, law, health, and engineering programs, and it has made significant strides in research, particularly in areas like sustainability, health, and wellbeing. The university is a leader in applied research, ensuring that students not only gain theoretical knowledge but also develop practical skills to solve real-world problems.

With its CMI-accredited business programs and focus on innovation, ARU ensures that graduates are equipped with the skills needed to succeed in a competitive global job market. The university’s steady climb in global rankings reflects its commitment to academic excellence, student satisfaction, and impactful research.

ARU’s achievements have been recognized at the highest levels. In 2021, the university was awarded the prestigious Queen’s Anniversary Prize for Higher and Further Education, which honors excellence and innovation in higher education. This was in recognition of ARU’s world-class research in vision science, a reflection of its continuous commitment to advancing knowledge and creating societal impact.

In 2023, Anglia Ruskin University was named ‘University of the Year 2023” by the Times Higher Education Awards. This accolade celebrates ARU’s exceptional focus on employability and the opportunities it provides for students to transition smoothly into the workforce.

ARU consistently ranks among the top 40 universities in the UK and within the top 350 institutions globally, according to the Times Higher Education World University Rankings 2023. This recognition further underscores the university’s ongoing commitment to excellence in education, research, and student outcomes.

ELIGIBILITY CRITERIA

Applications are welcome from suitably qualified and/or experienced individuals.

Usually, an applicant who would have a recognised first degree in business or a related scientific discipline with a minimum of 3 years of managerial work experience would be the ideal candidate.

Applicants with over 5 years of work experience at senior level of management can also be considered. i.e General Manager or higher.

               

To apply, submit the fully completed application form, a copy of your CV Including your academic and work experience history along with your certified copies of your educational certificates

SHAPE THE FUTURE OF GLOBAL TRAVEL

As global tourism evolves into a digital-first, sustainability-led industry, the demand for strategic, ethically driven, and innovation-focused leaders is rapidly rising.

Graduates of this MBA will be ready to lead across:

  • Global tourism boards and destination development agencies
  • Sustainable tourism innovation firms & eco-travel ventures
  • Luxury, wellness & experiential travel organisations
  • Digital travel platforms, hospitality tech & experience design companies
  • Airlines, resort groups, travel management companies
  • Tourism consulting, ESG strategy & policy organisations

This MBA also encourages entrepreneurial ventures, empowering graduates to build purpose-led, digitally intelligent tourism brands for the future.

PREPARE TO LEAD A TRANSFORMING INDUSTRY

This MBA enables you to lead tourism transformation with confidence, purpose, and innovation – mastering how to:

  • Drive digital experience innovation & intelligent travel ecosystems
  • Build future-fit brands that are ethical, aspirational, and globally competitive
  • Lead teams & strategy across multicultural, digitally enabled tourism contexts
  • Deliver business growth while advancing sustainability & community value

With its powerful combination of digital mastery, sustainable strategy, and leadership depth, the MBA in Digital and Sustainable Tourism Management prepares you to define the future of global tourism – not just respond to it.

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