In the market for business education, only a very few schools are willing to spend serious money to get their branding right, further more there are only very few private higher education providers in the country which concentrates purely on business education. At Oxford College of Business (OCB), which is regarded as the number 1 business school in the country everything from logo, to tone of voice, to the message from the Head of Academic, the school’s message on the website is picked over in forensic detail. But how important is something as basic as colour when it comes to winning the battle for the best potential students?
Facebook apparently adopted blue as its corporate colour because it was one of the few that colour-blind Mark Zuckerberg could see properly. According to design specialists at the Logo Co., most large organizations make their choice of colour on even more utilitarian grounds. The company’s “colour emotion guide” argues that the way we react to colours is hardwired into us. OCB’s blue means strong, dependable, and trustworthy, red signifies excitement. But brand is much more than a logo. Brand is your mission, your strategy, your people, your promise. It’s reflected in every detail of your business. Colours are an integral part of a brand strategy, so what do they say about Sri Lanka’s top business school?
What does blue mean at Oxford College of Business?
Oxford College of Business is not the only one to choose blue. It’s also the colour of choice for some of the other private higher education providers in the country. At Oxford College of Business its colour blue is closely followed by a pinch of red—all youthful, bold, and arguably entrepreneurial. In fact, the Alumni of Oxford College of Business has crimson in its logo—which in Elizabethan England could be worn only by royalty and nobility. Therefore the blue in Oxford College of Business means it is a business school which is strong, dependable, trustworthy, exciting, while the pinch of red signifies excitement, youthfulness, boldness and being entrepreneurial. The crimson colour selected in the Alumni logo of Oxford College of Business closely associates its self with royalty and standing out from the crowd, which is the reason why unlike in other alumni associations at Oxford College of Business members are inducted into its alumni only by invitation.
All we do, all we are is business education
While the recent rebranding exercise by Oxford College of Business generated the marketing slogan “All we do, all we are is business education,” the school stuck to white wordings which reflected creativity, clarity and imagination. The rebranding exercise is also a part of positioning its self away from all other private higher education providers and giving clarity to the general public as to which direction Oxford College of Business is heading in. “Unlike everyone else in the market, we want to concentrate in the field we are good in, we have produced some of the countries most notable business leaders over the past 10 years and we want to continue doing that” say the marketing director at Oxford College of Business.
Only Business School in the country to offer the full suite of business programs
“Colours have cultural connotations, in Sri Lanka, colours such as blue, red and white have a positive image with the mindset of the general public” says the managing director at Oxford College of Business, these are the same colours used in promoting the brand very successfully in the country.
“We have spent a great deal of time and money in making sure we get our colours right, and the recent rebranding has helped us immensely in communicating our message across to the market which has resulted in Oxford College of Business being regarded as the no.1 Business School in the country today. Oxford College of Business is the only higher education provider in the country which concentrates purely on business education offering the full suite of business programs starting from business programs offered to students straight after O/L or A/L up to postgraduate level. “Business Education is what we are and what we offer,” say the marketing director at OCB.
The most decorated business school
Oxford College of Business offers a wide variety of Undergraduate, Postgraduate and Professional business programs and has produced world prize winners at every level. Oxford College of Business has a history of over 10 years and is an ISO 9001 certified Business School. Over the past 10 years Oxford College of Business has earned a reputation for producing some of the countries most respected and sought after business leaders.
Oxford College of Business is widely regarded as the Market Leader for ABE in Sri Lanka and the producer of the largest number of world prize winners for ABE in the country. Oxford College of Business is also regarded as one of the largest private MBA providers in the country, offering the world famous 12month MBA offered in affiliation with the Australian Institute of Business.
The 12month AIB MBA programme is ranked #3 in Australia and #10 in the world according to the CEO Magazine (UK). Undergraduate programmes at Oxford College of Business in affiliation with Heriot Watt University include: Bachelor of Business Administration (BA) Bachelor of Arts and Finance (BAF), BA in Management. Oxford College of Business is the only business school in the country to offer a Masters in Business Psychology (MSc) from Heriot Watt University targeted specifically at HR specialist and CEO’s. In 2013/14 the prestigious Heriot Watt University in UK is ranked #18 on the Guardian League Table. For more information about Oxford College of Business visit: www.ocbsrilanka.com or call 4718711/12.
In 2013/14 the prestigious Heriot Watt University in UK is ranked #18 on the Guardian League Table. For more information about Oxford College of Business visit: www.ocbsrilanka.com or call 4718711/12.